The blogosphere can sometimes sound like an echo chamber: an idea or issue is picked up and discussed and becomes a "meme".
So what is Web 2.0? Evelyn Rodriguez describes Web 2.0 as the web as a participatory platform.
Tim O’Reilly, one of the inventors of the term, sets out to define the term in this article and provides a useful meme map. He concludes by listing the core competencies of Web 2.0 companies:
- Services, not packaged software, with cost-effective scalability
- Control over unique, hard-to-recreate data sources that get richer as more people use them
- Trusting users as co-developers
- Harnessing collective intelligence
- Leveraging the long tail through customer self-service
- Software above the level of a single device
- Lightweight user interfaces, development models, AND business models.