Misleading advertising: Kleenheat Gas deceptive pricing

In Australian Competition And Consumer Commission v Wesfarmers Kleenheat Gas Pty Ltd Acn 008 679 543 the
Federal Court made orders by consent against
Wesfarmers Kleenheat Gas Pty Ltd in relation to conduct of Kleenheat
Gas varying the pricing for bulk LPG supplied to particular customers,
selected as ‘Managed Monthly Accounts’ or ‘Quickhits’, which differed
from representations it made to those customers as to how their prices
would move.

Justice Spender declared that in 2002 and 2003 Kleenheat Gas engaged in misleading or deceptive conduct in breach of the Trade Practices Act 1974 by:

  • representing to particular customers that the price for bulk LPG
    supplied to them would vary according to movements in Kleenheat Gas’
    actual costs of supply, by reference to an external measure or
    benchmark (typically the Saudi Aramco Contract Price) or according to
    Kleenheat’s ‘list price’ or ‘ruling scale of prices’, when in fact this
    was not, or was no longer, the basis on which the customer’s price
    would be varied, and
  • failing to disclose the existence and nature of the ‘Managed
    Monthly Account’ and ‘Quickhit’ price management practices by Kleenheat
    Gas, which were the actual basis for price variations for some
    customers.

Justice Spender granted consent injunctions restraining Kleenheat Gas for three years:

  • from representing to bulk LPG customers that their price will be
    calculated in a particular way unless it intends to supply in
    accordance with the terms represented, and
  • where Kleenheat’s terms of supply to bulk LPG customers represent
    that the price will be calculated in a particular way, from charging to
    that customer a higher price than would result from such calculations
    unless by further express agreement with the customer.

The company was also ordered to pay the ACCC’s costs in the proceeding in an agreed amount of $20,000.

The ACCC announced that the consent orders form part of an agreed resolution between the
ACCC and Kleenheat Gas, together with Kleenheat Gas offering
court-enforceable undertakings to the ACCC which provide for nearly
$800,000 in refunds to be paid to an estimated 186 affected customers
Australia-wide, the majority of whom are small businesses.

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