iSelect gives advertising undertakings to ACCC

The
Australian Competition and Consumer Commission (ACCC) has accepted
court-enforceable undertakings from iSelect Health Pty Ltd in response to ACCC’s
concerns in relation to certain representations that iSelect made in the
promotion of its health insurance  recommendation service.

iSelect receives commissions from insurance
companies in respect of the policies that it arranges for consumers to
purchase. 

The ACCC was concerned that iSelect made various representations
which were likely to mislead consumers as to the range of insurance
policies which it compared when recommending a policy. In particular,
the ACCC was concerned that iSelect made representations that:

  • misrepresented that it compared a significant proportion of health insurance policies available to consumers
  • misrepresented the number of health insurance policies which it compared for consumers, and
  • misrepresented that it compared for consumers all the health
    insurance covers available to them and could find the best suited
    policy for a consumer’s needs at the lowest price.

After the ACCC raised its concerns with the company,
iSelect ceased making the alleged misrepresentations and took steps to
implement a trade practices compliance program.

iSelect has undertaken that:

  • it will not make the representations of concern in specified circumstances where they may be misleading
  • it will inform certain customers who it arranged to purchase a
    health insurance policy of the range of insurance policies which it
    compared for them, and
  • it will maintain a trade practices compliance program.
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