Do Not Call Register Penalty

ACMA has announced that Lead My Way Pty Ltd has paid an infringement notice for $285,600 after an ACMA investigation found that the business made telemarketing calls to numbers on the Do Not Call Register.

Lead My Way makes ‘lead generation’ telemarketing calls to consumers to gauge their interest in products and services, such as electricity, and then on-sells personal details as marketing ‘leads’.

The ACMA’s investigation identified that Lead My Way was not checking all numbers it called against the Do Not Call Register.

More about the Do Not Call Register

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